Baozun Inc ADR BZUN

Morningstar Rating
$3.31 +0.06 (1.85%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

BZUN is trading at a LOCK|mk@XpG premium.
Price
$3.31
Fair Value
LOCK|Q>c#@pp
Uncertainty
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1-Star Price
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5-Star Price
LOCK|@#FjsvH
Economic Moat
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Capital Allocation
—

News

Trading Information

Previous Close Price
$3.25
Day Range
$3.25–3.35
52-Week Range
$2.07–3.82
Bid/Ask
$3.15 / $3.40
Shares Outstanding
58.07M
Market Cap
$192.46M
Volume/Avg
112,570 / 221,479

Key Statistics

Price/Earnings (Normalized)
2.76
Price/Sales
0.13
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
—

Company Profile

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Sector
Consumer Cyclical
Industry
Internet Retail
Stock Style Box
Small Value
Total Number of Employees
6,762

Valuation

Metric
BZUN
Price/Earnings (Normalized)
2.76
Price/Book Value
0.36
Price/Sales
0.13
Price/Cash Flow
2.53
Price/Earnings
BZUN

Financial Strength

Metric
BZUN
Quick Ratio
1.47
Current Ratio
1.90
Interest Coverage
−1.70
Quick Ratio
BZUN

Profitability

Metric
BZUN
Return on Assets (Normalized)
3.77%
Return on Equity (Normalized)
9.95%
Return on Invested Capital (Normalized)
4.32%
Return on Assets
BZUN

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