Business Strategy and Outlook
| Sean Dunlop |MercadoLibre has positioned itself as a one-stop e-commerce solution for Latin American buyers and sellers. It has developed a comprehensive ecosystem of mutually reinforcing services, with its core marketplace supported by a payments and lending arm (Mercado Pago and Mercado Credito), a best-in-breed shipping solution (Mercado Envios), and an increasingly robust advertising platform. With effectively all the firm's platform gross merchandise volume funneled through proprietary payment rails and more than 94% of items sold shipped managed through Envios, the marketplace operator has effectively addressed two of the biggest pain points in e-commerce.