eBay Inc 1EBAY
About Quantitative Ratings
Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.
News
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GameStop Expects Higher 2Q Profit, Despite Lower Sales — Update
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GameStop Expects Higher 2Q Profit, Despite Lower Sales
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EBay may dodge a GameStop takeover - but there's a new twist in the Ryan Cohen saga
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GameStop investors clear the way for a fresh attempt at buying eBay
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GameStop ups its stake in eBay after its buyout bid was rejected
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The Ryan Cohen saga gets a new twist as eBay shoots down GameStop's takeover offer
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EBay permanently bans GameStop CEO Ryan Cohen for putting its community 'at risk' following takeover attempt
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GameStop launches a $56 billion bid for eBay - but the math isn't working out
Trading Information
- Previous Close Price
- €109.02
- Day Range
- €108.52–109.46
- 52-Week Range
- €68.57–110.02
- Bid/Ask
- €0.00 / €0.00
- Shares Outstanding
- 445.00M
- Market Cap
- $48.23B
- Volume/Avg
- 44 / 813
Key Statistics
- Price/Earnings (Normalized)
- 20.97
- Price/Sales
- 4.84
- Dividend Yield (Trailing)
- 0.97%
- Dividend Yield (Forward)
- 0.99%
- Dividend Payment Schedule
- Mar, Jun, Sep, Dec
- Total Yield
- 4.45%
Company Profile
Founded in 1995, eBay operates one of the world’s largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.
- Sector
- Consumer Cyclical
- Industry
- Internet Retail
- Stock Style Box
- Mid Core
- Total Number of Employees
- 12,300
- Website
- https://www.ebay.com
Competitors
Valuation
|
Metric
|
1EBAY
|
MELI
|
ETSY
|
|---|---|---|---|
Price/Earnings (Normalized) | 20.97 | 44.84 | 26.01 |
Price/Book Value | 11.81 | 11.71 | — |
Price/Sales | 4.84 | 2.61 | 3.98 |
Price/Cash Flow | 15.11 | 14.25 | 14.77 |
Price/Earnings
1EBAY
MELI
ETSY
Financial Strength
|
Metric
|
1EBAY
|
MELI
|
ETSY
|
|---|---|---|---|
Quick Ratio | 0.91 | 0.71 | 1.04 |
Current Ratio | 1.02 | 1.12 | 1.48 |
Interest Coverage | 9.99 | 12.75 | 20.54 |
Quick Ratio
1EBAY
MELI
ETSY
Profitability
|
Metric
|
1EBAY
|
MELI
|
ETSY
|
|---|---|---|---|
Return on Assets (Normalized) | 15.53% | 5.19% | 26.07% |
Return on Equity (Normalized) | 59.82% | 32.33% | — |
Return on Invested Capital (Normalized) | 23.56% | 12.59% | 34.82% |
Return on Assets
1EBAY
MELI
ETSY
Internet Retail Industry Comparables
|
1-Day Chart
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United States