British American Tobacco PLC BATS

Morningstar Rating
GBX4,462.00 −35.00 (0.78%)
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Company Report

Price vs Fair Value

BATS is trading at a LOCK|LwR#>% premium.
Price
GBX4,462.00
Fair Value
LOCK|^wC
Uncertainty
LOCK|g$HmT
1-Star Price
LOCK|C&.NJ
5-Star Price
LOCK|^b
Economic Moat
LOCK|k<
Capital Allocation
LOCK|H!!j$%d

Bulls Say, Bears Say

Bulls

The acquisition of Reynolds American gave BAT arguably the second-best position in the US cigarette market, a high-margin market with headroom to raise prices and optionality in the heated tobacco market.

Bears

British American Tobacco’s leadership in vaping matters leaves it exposed to the massive threat from the illicit market in that category.

News

Trading Information

Previous Close Price
GBX4,497.00
Day Range
GBX4,441.004,496.00
52-Week Range
GBX3,677.005,326.00
Bid/Ask
GBX4,400.00 / GBX4,526.00
Shares Outstanding
2.16B
Market Cap
GBX9.63T
Volume/Avg
4M / 4M

Key Statistics

Price/Earnings (Normalized)
12.76
Price/Sales
3.98
Dividend Yield (Trailing)
5.44%
Dividend Yield (Forward)
5.49%
Total Yield
6.66%

Company Profile

The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
Sector
Consumer Defensive
Industry
Tobacco
Stock Style Box
Large Value
Total Number of Employees
50,290

Competitors

Valuation

Metric
BATS
IMBBY
MO
Price/Earnings (Normalized)
12.7611.0313.24
Price/Book Value
2.195.43
Price/Sales
3.980.696.01
Price/Cash Flow
11.967.3613.07
Price/Earnings
BATS
IMBBY
MO

Financial Strength

Metric
BATS
IMBBY
MO
Quick Ratio
0.540.310.45
Current Ratio
0.870.700.62
Interest Coverage
6.016.319.92
Quick Ratio
BATS
IMBBY
MO

Profitability

Metric
BATS
IMBBY
MO
Return on Assets (Normalized)
6.86%9.12%26.86%
Return on Equity (Normalized)
16.69%55.92%
Return on Invested Capital (Normalized)
10.80%18.11%45.51%
Return on Assets
BATS
IMBBY
MO

Tobacco Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Philip Morris International Inc
PM
LOCK|Jztx#&VLOCK|$p$283B
British American Tobacco PLC
BTAFF
LOCK|<^$129B
British American Tobacco PLC ADR
BTI
LOCK|c$!B^FzLOCK|D@$129B
Altria Group Inc
MO
LOCK|l^%LOCK|K<T$120B
Japan Tobacco Inc ADR
JAPAY
LOCK|vl$67B
Japan Tobacco Inc
JAPAF
LOCK|TQM$67B
ITC Ltd DR
ITCTY
LOCK|BGq$37B
Imperial Brands PLC
IMBBF
LOCK|w%r$28B
Imperial Brands PLC ADR
IMBBY
LOCK|%hc$ZJLOCK|Jf$28B
PT Hanjaya Mandala Sampoerna Tbk
PHJMF
LOCK|Tp$4B

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