British American Tobacco PLC BTAFF
About Quantitative Ratings
Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.
News
British American Tobacco Bets on New Nicotine Products in 2030 Strategy
British American Tobacco Backs Full-Year Targets, Lowers Cigarette Market Outlook
British American Tobacco Up Nearly 6%, on Pace for Largest Percent Increase Since February 2024 — Data Talk
BAT to Reduce Workforce by Nearly a Fifth — Update
BAT to Reduce Workforce by Nearly a Fifth
British American Tobacco Cuts Cigarette Outlook But Expects Lift in New-Category Revenue — Update
British American Tobacco Confirms Outlook, Expects Lift in New-Category Revenue
British American Tobacco Up Nearly 5%, on Track for Highest Close Since February 2018 — Data Talk
Trading Information
- Previous Close Price
- $60.79
- Day Range
- $60.26–63.85
- 52-Week Range
- $51.18–69.57
- Bid/Ask
- $23.00 / $92.65
- Shares Outstanding
- 2.15B
- Market Cap
- $130.39B
- Volume/Avg
- 1,575 / 5,178
Key Statistics
- Price/Earnings (Normalized)
- 12.54
- Price/Sales
- 3.84
- Dividend Yield (Trailing)
- 5.44%
- Dividend Yield (Forward)
- 5.38%
- Dividend Payment Schedule
- Feb, May, Aug, Nov
- Total Yield
- 6.89%
Company Profile
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Stock Style Box
- Large Value
- Total Number of Employees
- 50,290
- Website
- https://www.bat.com
Competitors
Valuation
Metric | BTAFF | 2914 | PM |
|---|---|---|---|
Price/Earnings (Normalized) | 12.54 | 18.24 | 23.89 |
Price/Book Value | 2.13 | 2.58 | — |
Price/Sales | 3.84 | 2.78 | 7.10 |
Price/Cash Flow | 11.78 | 10.51 | 20.54 |
Price/Earnings
BTAFF
2914
PM
Financial Strength
Metric | BTAFF | 2914 | PM |
|---|---|---|---|
Quick Ratio | 0.48 | 0.93 | 0.52 |
Current Ratio | 0.84 | 1.91 | 1.02 |
Interest Coverage | 6.97 | 5.14 | 10.93 |
Quick Ratio
BTAFF
2914
PM
Profitability
Metric | BTAFF | 2914 | PM |
|---|---|---|---|
Return on Assets (Normalized) | 7.15% | 7.39% | 18.01% |
Return on Equity (Normalized) | 17.04% | 14.92% | — |
Return on Invested Capital (Normalized) | 10.48% | 12.19% | 30.77% |
Return on Assets
BTAFF
2914
PM
Tobacco Industry Comparables
1-Day Chart | Name | Price | Morningstar Rating for Stocks | Capital Allocation | Economic Moat | Market Cap |
|---|---|---|---|---|---|---|
| Philip Morris International Inc PM | LOCK|%pTdwkrY | LOCK|Qs! | $306B | |||
| British American Tobacco PLC ADR BTI | LOCK|?$mw#R | LOCK|YS | $130B | |||
| Altria Group Inc MO | LOCK|Z? | LOCK|m? | $129B | |||
| Japan Tobacco Inc JAPAF | — | LOCK|v% | $62B | |||
| Japan Tobacco Inc ADR JAPAY | — | LOCK|y!& | $62B | |||
| Imperial Brands PLC IMBBF | — | LOCK|$? | $29B | |||
| Imperial Brands PLC ADR IMBBY | LOCK|&TS@vNx | LOCK|k> | $29B | |||
| Smoore International Holdings Ltd ADR SMHRY | — | LOCK|$sp$% | $7B | |||
| Smoore International Holdings Ltd Ordinary Shares SMORF | — | LOCK|Fs^VN | $7B |
United States