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Pandora Earnings: Growth Accelerates Across Regions; Shares Still Attractive

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We maintain our fair value estimate of DKK 980 for narrow-moat Pandora PNDORA as the firm reported solid third-quarter results and increased full-year revenue guidance. We intend to reflect upgraded guidance in our model, but it won’t have a meaningful impact on our fair value estimate. We believe that despite a strong run over the past year (85%) shares have upside potential, trading in 4-star territory.

Organic growth in the third quarter accelerated from 3% in the first half to 11%, driven by like-for-like sales growth of 9%. Network expansion added 4%. Acceleration was broad-based across geographies and collections (only Australia and the U.K. weakened while the rest of Pandora, which includes Spain and South America, continued to outperform with 22% growth). Importantly, the U.S. market, which accounts for around 30% of revenue, delivered 5% like-for-like growth (negative 5% in the first half) and performance in China stabilized (negative 12% in the first half).

Core charm collections delivered 7% growth while other collections under the “fuel with more” segment delivered 14% growth. This is a solid performance, including 84% growth for Pandora’s laboratory-grown diamonds and strong sales of rings to younger consumers in its Timeless collection supports its ambition to be a full-range jewelry brand.

For the full year, the firm expects organic growth of 5%-6% (2%-5% previously) due to higher like-for-like growth assumptions, but is keeping margin guidance stable at around 25%. For the third quarter, the operating margin was down 210 basis points, partially hit by the phasing of costs, despite the gross margin of 79%, a 230-basis-point increase from 2022. Management decided to boost investments on the back of stronger-than-expected growth, resulting in no upgrade for the margin. Like-for-like sales in the fourth quarter so far, are strong at high single digits, but the holiday season could be more competitive given more sluggish growth for Pandora’s jewelry peers.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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Jelena Sokolova

Senior Equity Analyst
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Jelena Sokolova is a senior equity analyst for Morningstar UK Ltd, a wholly owned subsidiary of Morningstar, Inc. Based in London, she covers the consumer discretionary/luxury goods sector.

Before joining Morningstar in 2016, Sokolova worked as a senior equity analyst at CE Asset Management in Zurich covering European large caps.

Sokolova has a master's degree in international business from Riga International School of Economics and Business Administration. She also holds the Chartered Financial Analyst® designation.

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