Shiseido Co Ltd ADR SSDOY

Morningstar Rating
$20.37 −0.48 (2.30%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

SSDOY is trading at a LOCK|@l@lK premium.
Price
$20.37
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
—

Trading Information

Previous Close Price
$20.85
Day Range
$20.34–20.67
52-Week Range
$13.60–23.91
Bid/Ask
$11.37 / $29.31
Shares Outstanding
399.62M
Market Cap
$8.14B
Volume/Avg
76,774 / 52,118

Key Statistics

Price/Earnings (Normalized)
32.06
Price/Sales
1.26
Dividend Yield (Trailing)
1.56%
Dividend Yield (Forward)
1.89%
Dividend Payment Schedule
Apr, Sep
Total Yield
1.56%

Company Profile

Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido’s suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan’s beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Mid Core
Total Number of Employees
31,995

Competitors

Valuation

Metric
SSDOY
EL
OR
Price/Earnings (Normalized)
32.0637.2029.97
Price/Book Value
2.078.875.88
Price/Sales
1.262.264.41
Price/Cash Flow
10.8828.7922.83
Price/Earnings
SSDOY
EL
OR

Financial Strength

Metric
SSDOY
EL
OR
Quick Ratio
0.820.810.58
Current Ratio
1.381.220.97
Interest Coverage
−0.792.2819.89
Quick Ratio
SSDOY
EL
OR

Profitability

Metric
SSDOY
EL
OR
Return on Assets (Normalized)
1.63%5.88%11.46%
Return on Equity (Normalized)
3.35%29.51%20.96%
Return on Invested Capital (Normalized)
1.94%10.16%15.09%
Return on Assets
SSDOY
EL
OR

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