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Hennes & Mauritz’s Profit Still Under Pressure but Fewer Headwinds Going Forward

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Securities In This Article
Hennes & Mauritz AB Class B
(HM B)

We are maintaining our fair value estimate of SEK 179 per share for no-moat Hennes & Mauritz HM B as the company reported first-quarter profits still under pressure by strong a U.S. dollar and freight costs. We expect those headwinds to annualize or unwind during the course of the year. Sales in local currencies were up 3% in the quarter but 7% if operations in Russia, Belarus, and Ukraine were to be excluded. The comparison base gets easier from March onward. Smaller brands enjoyed stronger growth, up 11% at constant currencies. Gross margin was down 210 basis points due to aforementioned headwinds of currencies and freight costs, with markdowns being flattish. Selling and administrative costs were contained, growing at 3%, in line with sales in local currencies. Further on the plus side, inventory turns improved, with inventory being down 16% at constant currencies despite positive sales growth.

We believe the firm still benefits from some scale and strong brand recognition in its top markets and efforts to speed up supply chain and control costs should, longer term, improve the top and bottom lines. Shares look attractive.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Author

Jelena Sokolova

Senior Equity Analyst
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Jelena Sokolova is a senior equity analyst for Morningstar UK Ltd, a wholly owned subsidiary of Morningstar, Inc. Based in London, she covers the consumer discretionary/luxury goods sector.

Before joining Morningstar in 2016, Sokolova worked as a senior equity analyst at CE Asset Management in Zurich covering European large caps.

Sokolova has a master's degree in international business from Riga International School of Economics and Business Administration. She also holds the Chartered Financial Analyst® designation.

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