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Gap Earnings: Encouraging Signs of Stability While Much Work Remains; Shares Very Undervalued

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Gap’s GPS shares rallied 14% in post-market trading after it reported an unexpected (small) profit in 2023′s first quarter. We rate it as a no-moat company and acknowledge its challenges but also think consistent profitability is achievable and that its current valuation reflects an extreme level of pessimism. We do not expect to make any material change to our $23.50 per share fair value estimate.

Gap’s sales dropped 5.8% in the quarter, just below our negative 5.5% forecast. Gap Global (21% of sales) outperformed our forecast for a 3% decline with a 1% same-store sales increase. Old Navy (56% of sales) matched our estimate with same-stores sales down 1%. While spending on apparel from its low- and middle-income customer base has slowed, we think positive comparable sales are not far off after its merchandising efforts of the last few quarters. Meanwhile, Banana Republic (13% of sales) and Athleta (10% of sales) suffered same-store sales declines of 8% and 13%, respectively. While we remain skeptical of Banana Republic’s transition to upscale apparel and home goods and project sales declines, we believe Athleta should be fixable given the growth of the women’s activewear category and anticipate long-term sales growth at mid-single-digit rates.

Gap outperformed our 35% quarterly gross margin forecast by about 2 percentage points as it benefited from lower freight expenses and its improved inventory situation (down 27% at the end of the quarter) allowed for less discounting. Its operating margin was a modest 0.5%, but this was better than our negative 3% estimate as its operating costs declined more than expected. Moreover, the impact of the (previously announced) $300 million in additional expense savings will not be realized until the second half of 2023 and the first half of 2024. We forecast Gap will reach gross and operating margins of 39% and 7.5%, respectively, in 2027, below historical levels but up from the last few years.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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David Swartz

Senior Equity Analyst
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David Swartz is a senior equity analyst in the consumer sector research group for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers consumer-focused companies in retail and apparel.

Before joining Morningstar in 2018, Swartz worked as a money manager and equity analyst for a family office in the Seattle area. He also worked as an analyst and fund manager for three equity hedge funds in the San Francisco Bay Area.

Swartz holds a bachelor’s degree in economics from the University of California at Berkeley and a master’s degree in economics from Yale University. He also holds a certificate in finance (investment management specialization) from UC Berkeley Extension.

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