Prudential Financial Inc PRU

Morningstar Rating
$113.09 −0.44 (0.39%)
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Company Report

Price vs Fair Value

PRU is trading at a LOCK|!!?!^@z premium.
Price
$112.96
Fair Value
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Uncertainty
LOCK|^$Ct
1-Star Price
LOCK|D.B%
5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Prudential has reduced exposure to riskier products like variable annuities with minimum guarantees and has increased investments in segments with steadier cash flows like the investment management and institutional retirement businesses.

Bears

Prudential could suffer from elevated credit costs in the current private credit cycle, reducing profitability.

News

Trading Information

Previous Close Price
$113.53
Day Range
$111.04–113.42
52-Week Range
$91.89–127.72
Bid/Ask
$110.00 / $115.00
Shares Outstanding
345.00M
Market Cap
$39.02B
Volume/Avg
2M / 2M

Key Statistics

Price/Earnings (Normalized)
7.42
Price/Sales
0.61
Dividend Yield (Trailing)
4.91%
Dividend Yield (Forward)
4.95%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
7.47%

Company Profile

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of the fourth quarter of 2025.
Sector
Financial Services
Industry
Insurance - Life
Stock Style Box
Mid Value
Total Number of Employees
36,824

Competitors

Valuation

Metric
PRU
SLF
MFC
Price/Earnings (Normalized)
7.4213.7713.24
Price/Book Value
1.242.492.15
Price/Sales
0.611.471.72
Price/Cash Flow
3.82——
Price/Earnings
PRU
SLF
MFC

Financial Strength

Metric
PRU
SLF
MFC
Quick Ratio
———
Current Ratio
———
Interest Coverage
—9.186.67
Quick Ratio
No chart available

Profitability

Metric
PRU
SLF
MFC
Return on Assets (Normalized)
0.69%1.08%0.75%
Return on Equity (Normalized)
16.84%18.26%17.17%
Return on Invested Capital (Normalized)
7.01%13.02%9.88%
Return on Assets
PRU
SLF
MFC

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1-Day Chart
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Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
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—LOCK|G@#$137B
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LOCK|%X!Gl$LOCK|>z$133B
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—LOCK|W@^$133B
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—LOCK|%%^$94B
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—LOCK|p^B$94B
Manulife Financial Corp
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LOCK|zk?Gl!LOCK|Xd$70B
MetLife Inc
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LOCK|!<mW>R<LOCK|$r$62B
Aflac Inc
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LOCK|&X#SkL^LOCK|@h&Cl$57B
Prudential PLC ADR
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LOCK|Hp>Q!@&^LOCK|w!$29B

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