Affirm Holdings Inc Ordinary Shares - Class A AFRM

Morningstar Rating
$69.66 −5.93 (7.85%)
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Company Report

Price vs Fair Value

AFRM is trading at a LOCK|GqNf%s premium.
Price
$69.66
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

If transaction volume on the Affirm card continues to grow at such a high rate, it would reduce the firm’s reliance on any individual merchant partner and likely generate more repeat customer transactions.

Bears

As the buy now, pay later space reaches maturity, competition among providers could increase, leading to lower merchant payment rates for Affirm’s 0% financing options.

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Trading Information

Previous Close Price
$75.59
Day Range
$68.16–77.25
52-Week Range
$42.10–90.44
Bid/Ask
$66.00 / $67.19
Shares Outstanding
337.42M
Market Cap
$23.50B
Volume/Avg
34,234 / 4M

Key Statistics

Price/Earnings (Normalized)
51.35
Price/Sales
5.31
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
—

Company Profile

Founded in 2012, Affirm is a market leader in the buy now, pay later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant-subsidized, and interest-bearing loans, which function as personal loans that are approved on a per-transaction basis. Over 70% of Affirm’s transaction volume comes from its interest-bearing loans, which also constitute the majority of its revenue. Affirm primarily operates in the United States, which accounted for more than 95% of its revenue in 2025, but it has also expanded to Canada and the United Kingdom.
Sector
Financial Services
Industry
Credit Services
Stock Style Box
Mid Growth
Total Number of Employees
2,358

Valuation

Metric
AFRM
Price/Earnings (Normalized)
51.35
Price/Book Value
4.09
Price/Sales
5.31
Price/Cash Flow
19.46
Price/Earnings
AFRM

Financial Strength

Metric
AFRM
Quick Ratio
60.91
Current Ratio
63.77
Interest Coverage
2.29
Quick Ratio
AFRM

Profitability

Metric
AFRM
Return on Assets (Normalized)
16.94%
Return on Equity (Normalized)
54.11%
Return on Invested Capital (Normalized)
19.85%
Return on Assets
AFRM

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