20 May 2026 | 2:05 pm - 2:40 pm

Implementing behavioural research in advice

Skeptical after Ryan Murphy’s 2023 Chicago Study Tour presentation, adviser Troy Chapman questioned whether behavioural insights could drive real growth. Back home, he tested the ideas, clarifying his value proposition and communication strategy, resulting in a 134% increase in business growth. Ryan and Troy will unpack why these changes worked.

Speakers

Image of Troy Chapman

Troy Chapman

Country Wide Wealth

CEO and Principal Adviser

Image of Ryan Murphy

Ryan Murphy

Morningstar Inc.

Global Head of Behavioral Insights

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