Kogan.com Ltd

KGN: XASX (AUS)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Kogan: Less Discounting in New Zealand to Drive Near-Term Profit Margins

Johannes Faul

Jan 5, 2026

E-commerce is structurally growing much faster than in-store sales, providing a significant tailwind to online retailers like Kogan. According to the Australian Bureau of Statistics, online sales increased by 13% in the 12 months to September 2025, well ahead of industry growth of 4%.

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Kogan.com Ltd

Kogan: Less Discounting in New Zealand to Drive Near-Term Profit Margins

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