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Check Into Wyndham Hotels Shares

This undervalued company possesses powerful intangible-asset and switching-cost advantages.

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Dan Wasiolek: Most are likely familiar with the hotel brands Super 8 and Days Inn, but probably fewer are aware that Wyndham Hotels is the operator of these and 18 other brands and possesses powerful intangible-asset and switching-cost advantages.

We expect Wyndham to gradually expand roomshare in the hotel industry and sustain a brand-intangible asset. This view is supported by the company's roughly 40% share of all U.S. economy and midscale branded hotels, and the industry’s fourth largest loyalty program by membership with 77 million, all of which encourage third-party hotel owners to franchisee with the company.

Dan Wasiolek does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.

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