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Twitter's User Growth Remains a Concern

Despite the slide in share price, a lack of signs that the social network can reach mass market status means investors are likely better off waiting on the sidelines.

MAUs grew to 310 million, representing 1% sequential growth, and 3% growth versus first-quarter 2015. Mobile continues to be a growth platform for the company, now at 83% of total MAUs, up 3% sequentially. While we believe the company still has room to expand its user base, we do think growth will continue to be relatively slow and cap out in the mid-single digits.

Overall revenue grew 36% to $595 million, bolstered by mobile advertising, which represented 79% of total revenue. Management blamed the lighter revenue on lower-than-projected brand spend on legacy products which was partially offset by ongoing strength on the video ad side. The company will continue to invest in video tools to help advertisers to better target and verify specific demos. The video tools are expected to roll out at the same time as Twitter launches its live NFL streaming offering this fall.

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About the Author

Neil Macker

Senior Equity Analyst
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Neil Macker, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers media/entertainment and video game publishers.

Before joining Morningstar in 2014, Macker was a senior equity research associate for FBR & Co., where he covered the telecommunications services sector. Previously, he was an associate equity analyst for R.W. Baird and completed the summer associate rotational program at UBS Investment Bank. Before attending business school, Macker held analytical roles at Corporate Executive Board and Nextel.

Macker holds a bachelor’s degree from Carleton College, where he graduated cum laude, and a master’s degree in business administration from The Wharton School of the University of Pennsylvania. He also holds the Chartered Financial Analyst® designation.

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