Over the past few decades, grocery stores have increasingly aimed to serve as one-stop shops for busy consumers. The trend started with supermarkets bolting on pharmacies and selling toiletries; banks, coffee bars, and restaurants came next. In-grocery bars seem to be the latest fad, with retailers hoping that consumers might be more likely to open their pocketbooks for pricey cheeses and takeaway foods if their cupholders contain a frosty pint of craft beer or glass of wine.
Over the same time frame, many financial firms have aimed to serve as one-stop shops, too, allowing investors to buy and sell their own house brand of mutual funds, stocks and bonds, as well as mutual funds offered by third parties.
Christine Benz does not own shares in any of the securities mentioned above. Find out about Morningstar's editorial policies.