Haier Earnings: Fair Value Cut by 7% on Lower Revenue and Margin Assumptions, Shares Cheap
Haier's third-quarter revenue fell 10%, and recurring operating profit dipped 2% year on year. Cost optimization in the supply chain, marketing, and research functions drove the margin increase. The firm repurchased CNY 3.5 billion in shares, about 1.7% of total, in the first nine months of 2026.