Business Strategy and Outlook
| Neil Macker |Vivendi's transformation into a pure-play media firm, completed in 2014, left it with two primary business units: Canal+, the largest pay-TV company in France, and Universal Music Group, the largest global music label. However, controlling shareholder Vincent Bollore has dragged Vivendi back to its inglorious past as a conglomerate, exemplified by the purchases of Havas, the world’s sixth-largest ad agency holding company, and Editis, a French-language book publisher. Bollore also led the spinout of UMG, the firm’s crown jewel, in September 2021 with Vivendi holding on to a 10% stake in the music label.