Business Strategy and Outlook
| Ali Mogharabi |We believe LiveRamp plays an important role in addressing the disruption that data privacy regulations, Apple’s data policy changes, and the upcoming end to third-party cookies by Google have brought to the digital advertising market. The firm’s cloud-based software allows various participants in the digital advertising workflow—publishers, supply-side platforms, demand-side platforms, and advertisers and agencies—to connect data from different sources for a better view of a customer’s current or potential journey from awareness to closing a sale, which can help marketers better personalize ad campaigns to increase the returns on their efforts.