Business Strategy and Outlook| Dawit Woldemariam |
We believe Oshkosh will continue to be a leading player across its end markets. The company’s enviable competitive positioning is underpinned by its ability to produce strong-performing products that exhibit high durability. Remarkably, Oshkosh has been able to replicate its brand strength in unrelated end markets, such as aerial lifts and commercial vehicles (military, fire, and emergency). Despite having very few synergies among its businesses, Oshkosh has been adept at implementing its technology across vehicle platforms.