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Southwest Airlines Co LUV Stock Quote

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  • Last Close 27.07
  • Sector Industrials
  • Industry Airlines
  • Investment Style Mid Growth
  • Day Range 26.90  –  27.52
  • Year Range 26.46  –  40.38
  • Market Cap 16.1238 Bil
  • Volume / Avg 5.9 Mil /  7.4 Mil
  • Price / Sales 0.69
  • Price / Book 1.49
  • Forward Div Yield 2.03%
  • Trailing Div Yield 2.66%

Morningstar‘s Stock Analysis LUV

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Southwest Airlines: We See Fall Sale and Competition Crimping Yields; Lowering Fair Value Estimate

Nicolas Owens Equity Analyst

Analyst Note

| Nicolas Owens |

We've lowered no-moat Southwest Airlines' fair value estimate to $36 from $39 to reflect lower yields over the coming season and slightly higher average fuel costs in 2024 than we previously anticipated. The biggest impact to our valuation comes from lowering our estimate of the average selling price of a ticket for Southwest in the coming travel season, which, combined with elevated fuel costs that airlines would normally seek to pass on to customers in the form of higher average ticket prices, puts a further crimp on Southwest's near-term profitability.

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Key Statistics LUV

Company Profile LUV

Business Description

Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

P.O. Box 36611
Dallas, TX, 75235-1611
Industry Airlines
Employees 71,299

Related Articles LUV

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of LUV’s competitive advantage.

Southwest Airlines Co


JetBlue Airways Corp


Delta Air Lines Inc


Spirit Airlines Inc

−$0.15 (0.55%) +$0.04 (0.88%) +$0.05 (0.14%) +$0.42 (2.61%)
Market Cap
16.12 Bil1.53 Bil23.81 Bil1.80 Bil
Airlines Airlines Airlines Airlines

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Southwest Airlines Co Stock

Yes. LUV has a forward dividend yield of 2.66%. See LUV’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

LUV’s market cap is 16.12 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

LUV’s stock style is Mid Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

LUV’s price/sales is 0.69.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

LUV’s price/forward earnings is 28.80.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

LUV’s price/book is 1.49.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See LUV’s valuation ratios compared to the Market Index.

LUV’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare LUV’s historical performance against its industry peers and the overall market.