Business Strategy and Outlook| Cheng Wang |
After terminating its K-9 academic after-school tutoring in 2021, New Oriental identified five new business initiatives: 1) nonacademic tutoring; 2) intelligent learning systems and devices; 3) study tours and research camps; 4) educational materials and digitalized smart study solutions; and 5) exam preparation courses designed for students with junior college diplomas to obtain bachelor’s degrees. Among the five initiatives, we think the first two initiatives present decent opportunities, given New Oriental’s expertise in after-school tutoring and curriculum development. The new initiatives collectively accounted for about 17% of revenue in the fiscal quarter-ended February 2023. We expect these initiatives to contribute 23% of revenue by fiscal 2027.