Business Strategy and Outlook
| Suryansh Sharma |CBRE Group has overseen a boom in the commercial real estate services industry since the nadir of the real estate-driven financial crisis of 2007. As the largest player in the space by market cap and in nearly every category it competes in, CBRE serves the real estate needs of 90 of the Fortune 100 companies. Key to this success has been the company’s industry-leading brand reputation, its localized expertise, and a platform that melds complementary business lines to serve its corporate clientele. The company’s business mix has increasingly been shifting from transactional revenues toward more contractual revenues over the past decade as it diversifies its business across four dimensions: asset types, business lines, clients, and geographic markets.