BlackRock is the largest asset manager in the world, with $6.467 trillion in AUM at the end of 2019. Product mix is fairly diverse, with 46% of the firm's managed assets in equity strategies, 35% in fixed income, 7% in multi-asset class, 9% in money market funds, and 3% in alternatives. Passive strategies account for around two thirds of long-term AUM, with the company's iShares ETF platform maintaining a leading market share domestically and on a global basis. Product distribution is weighted more toward institutional clients, which by our calculations account for close to 80% of AUM. BlackRock is also geographically diverse, with clients in more than 100 countries and more than one third of managed assets coming from investors domiciled outside the U.S. and Canada.
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