Solid Execution and Consistent Boating Participation Drive Sales and Profit Growth at Brunswick
Brunswick is a long-established manufacturer of pleasure boats and engines, operating under market-leading brands like Sea Ray and Mercury Marine. We believe a portfolio of innovative products has allowed Brunswick to capture consistent pricing power, supporting its brand intangible asset, which underpins our narrow moat rating. Bolstering its market leadership is an ability to meet evolving customer preferences through its autonomy, connectivity, electrification, and shared access, or ACES, strategy, which strives to elevate the user experience, cater to the electric products migration, and facilitate higher awareness through Freedom Boat Club.
United States