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Purple Innovation Inc Ordinary Shares - Class A PRPL

Morningstar Rating
$1.43 +0.09 (6.72%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

PRPL is trading at a 639% premium.
Price
$1.32
Fair Value
$1.92
Uncertainty
Very High
1-Star Price
$6.29
5-Star Price
$9.36
Economic Moat
Jvtb
Capital Allocation
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News

Trading Information

Previous Close Price
$1.34
Day Range
$1.331.47
52-Week Range
$0.553.33
Bid/Ask
$1.44 / $1.43
Market Cap
$153.71 Mil
Volume/Avg
372,540 / 448,335

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.28
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Stock Style Box
Small Value
Total Number of Employees
1,600

Comparables

Valuation

Metric
PRPL
LZB
MBC
Price/Earnings (Normalized)
14.5811.83
Price/Book Value
2.331.841.87
Price/Sales
0.280.920.87
Price/Cash Flow
7.178.81
Price/Earnings
PRPL
LZB
MBC

Financial Strength

Metric
PRPL
LZB
MBC
Quick Ratio
0.651.101.11
Current Ratio
1.501.912.06
Interest Coverage
−21.83331.264.87
Quick Ratio
PRPL
LZB
MBC

Profitability

Metric
PRPL
LZB
MBC
Return on Assets (Normalized)
−19.08%6.85%8.52%
Return on Equity (Normalized)
−54.48%13.34%17.98%
Return on Invested Capital (Normalized)
−24.58%8.13%12.78%
Return on Assets
PRPL
LZB
MBC
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