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Purple Innovation Inc Ordinary Shares - Class A PRPL

Morningstar Rating
$1.52 −0.05 (2.88%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

PRPL is trading at a 42% discount.
Price
$1.52
Fair Value
$2.36
Uncertainty
Extreme
1-Star Price
$5.83
5-Star Price
$1.19
Economic Moat
Nsb
Capital Allocation
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News

Trading Information

Previous Close Price
$1.57
Day Range
$1.521.61
52-Week Range
$0.553.78
Bid/Ask
$1.45 / $1.54
Market Cap
$162.65 Mil
Volume/Avg
285,757 / 890,191

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.32
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Stock Style Box
Small Value
Total Number of Employees
1,600

Comparables

Valuation

Metric
PRPL
MBC
013890
Price/Earnings (Normalized)
11.2444.29
Price/Book Value
1.431.800.38
Price/Sales
0.320.810.25
Price/Cash Flow
8.685.22
Price/Earnings
PRPL
MBC
013890

Financial Strength

Metric
PRPL
MBC
013890
Quick Ratio
0.581.011.06
Current Ratio
1.281.941.82
Interest Coverage
−60.624.660.87
Quick Ratio
PRPL
MBC
013890

Profitability

Metric
PRPL
MBC
013890
Return on Assets (Normalized)
−25.67%8.32%0.50%
Return on Equity (Normalized)
−65.11%18.43%0.87%
Return on Invested Capital (Normalized)
−34.01%12.68%2.07%
Return on Assets
PRPL
MBC
013890
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