Skip to Content

Hasbro Inc HAS

Rating as of

Morningstar’s Analysis

Currency in USD
Is it the right time to buy or sell?
Find out with Morningstar Premium
Is it the right time to buy or sell?
Find out with Morningstar Premium

1-Star Price


5-Star Price


Economic Moat




Entertainment-Related Segments Create Speed Bump for Hasbro, Should Prove Transitory With COVID-19

Jaime M. Katz, CFA Senior Equity Analyst

Analyst Note

| Jaime M. Katz, CFA |

Narrow-moat Hasbro didn’t fare as well as its narrow-moat peer Mattel in 2020’s third quarter, given its disproportionate exposure to both TV and film, which have been disrupted by a slow return to production and delays in delivery of content. Third-quarter pro forma sales at Hasbro fell 4% to $1.8 billion, versus global point of sales that rose at a mid-single-digit clip (implying the firm is chasing some demand). Emerging brands and the remaining EOne segments bore the brunt of COVID-19-related pressures, falling 18% and 28%, respectively, on a pro forma basis. EOne was hindered by not only lower TV and film revenue but also lower family brands revenue, which saw weak consumer licensee revenue and lower advertising sales (YouTube). Hasbro’s owned franchise brands fared best, with sales rising 4% in the quarter, as traditional play patterns continue to benefit from stay-at-home behavior. Despite disruption in the period, Hasbro eked out an adjusted operating margin of 20.3%, marking a 145-basis-point expansion, thanks to mix gains and cost savings initiatives.

Read Full Analysis

Company Profile

Business Description

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Monopoly. Ownership stakes in Discovery Family, which offers programming from Hasbro Studios, and animation studio Boulder Media bolster Hasbro's multi-channel presence. The firm acquired Entertainment One, bolting on properties like Peppa Pig and PJ Masks, in 2019.

1027 Newport Avenue, P.O. Box 1059
Pawtucket, RI, 02861
T +1 401 431-8697
Sector Consumer Cyclical
Industry Leisure
Most Recent Earnings Jun 30, 2020
Fiscal Year End Dec 31, 2020
Stock Type High Yield
Employees 5,600