eBay Inc EBAY

Morningstar Rating
$120.93 −0.71 (0.58%)
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Company Report

Price vs Fair Value

EBAY is trading at a LOCK|^$!MBDD premium.
Price
$120.93
Fair Value
$dP
Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
LOCK|$Tw&
Capital Allocation
LOCK|>Lk!Q!%

Bulls Say, Bears Say

Bulls

Accelerated adoption of high-margin first-party advertising could expand operating margins and offset marketplace take rate pressures faster than we forecast.

Bears

Niche platforms like Vinted, Chrono24, and StockX, which pair lower seller fees and deeper category-specific tools with tighter enthusiast communities, could siphon listings away from eBay, pressuring liquidity.

News

Articles & Videos

Trading Information

Previous Close Price
$121.64
Day Range
$120.31–123.92
52-Week Range
$78.03–124.59
Bid/Ask
$120.00 / $122.71
Shares Outstanding
439.00M
Market Cap
$53.09B
Volume/Avg
4M / 5M

Key Statistics

Price/Earnings (Normalized)
23.14
Price/Sales
4.48
Dividend Yield (Trailing)
1.01%
Dividend Yield (Forward)
1.03%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
4.78%

Company Profile

Founded in 1995, eBay operates one of the world’s largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.
Sector
Consumer Cyclical
Industry
Internet Retail
Stock Style Box
Mid Core
Total Number of Employees
12,300

Competitors

Valuation

Metric
EBAY
ETSY
AMZN
Price/Earnings (Normalized)
23.1426.6119.12
Price/Book Value
12.13—4.23
Price/Sales
4.483.763.28
Price/Cash Flow
14.8014.5813.00
Price/Earnings
EBAY
ETSY
AMZN

Financial Strength

Metric
EBAY
ETSY
AMZN
Quick Ratio
0.681.330.82
Current Ratio
0.781.360.99
Interest Coverage
10.1719.1338.78
Quick Ratio
EBAY
ETSY
AMZN

Profitability

Metric
EBAY
ETSY
AMZN
Return on Assets (Normalized)
15.80%23.68%10.05%
Return on Equity (Normalized)
61.78%—20.21%
Return on Invested Capital (Normalized)
24.23%31.34%14.24%
Return on Assets
EBAY
ETSY
AMZN

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