No-moat BlueScope has sold off in recent months, alongside a broader pullback in steel prices. Shares have fallen 17% since March 2024, while US Midwest hot-rolled coil prices are down around 10%. Nonetheless, BlueScope still looks expensive against our unchanged AUD 16.50 per share fair value estimate.
Reductions in Chinese overcapacity may act to maintain steelmaking spreads at attractive levels and above historical averages.
Bears
The addition of competing electric arc furnace-based steel capacity leads to a flattening in the North American steel cost curve reducing North Star margins.
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BlueScope is an Australian-based steelmaking firm with five business units. The Australian Steel Products segment mainly specializes in branded coated and painted flat steel products, sold domestically. North Star is the group’s US mini-mill specializing in the production of hot rolled coil for US construction and automotive sectors. Building Products Asia and North America operate across Southeast Asia, China, India, and the US West Coast involved in metal-coating, painting, and roll-forming. New Zealand Steel and the Pacific Islands business produces flat and long steel products for New Zealand and building components for the Pacific Islands. The Buildings North America segment specializes in non-residential buildings, including materials manufacturing and support services.