JDE Peet's Brands Are Strong, but Europe's Market Share Losses Remain a Concern
With its advantageous exposure to the coffee and tea markets and alignment with current consumer trends, JDE Peet's enjoys an edge over many of its competitors that are working to optimise their brand portfolios. We believe the company can continue to be one of the drivers of the ongoing consolidation of the coffee sector while delivering solid returns, thanks to its established supply chain position, brand strength, and durable cost advantage.