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Baidu Inc BAIDF

Morningstar Rating
$13.80 +0.25 (1.85%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

BAIDF is trading at a 157% premium.
Price
$13.55
Fair Value
$56.88
Uncertainty
High
1-Star Price
$57.40
5-Star Price
$44.33
Economic Moat
Grtg
Capital Allocation
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News

Trading Information

Previous Close Price
$13.55
Day Range
$13.8013.80
52-Week Range
$10.8020.26
Bid/Ask
$13.80 / $15.00
Market Cap
$38.71 Bil
Volume/Avg
360,297 / 33,757

Key Statistics

Price/Earnings (Normalized)
9.48
Price/Sales
1.98
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield
0.47%

Company Profile

Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
45,500

Competitors

Valuation

Metric
BAIDF
BABA
03690
Price/Earnings (Normalized)
9.489.7930.60
Price/Book Value
1.091.524.66
Price/Sales
1.981.682.57
Price/Cash Flow
7.438.6426.89
Price/Earnings
BAIDF
BABA
03690

Financial Strength

Metric
BAIDF
BABA
03690
Quick Ratio
2.751.711.57
Current Ratio
3.011.801.82
Interest Coverage
6.2993.0210.27
Quick Ratio
BAIDF
BABA
03690

Profitability

Metric
BAIDF
BABA
03690
Return on Assets (Normalized)
7.36%8.98%8.68%
Return on Equity (Normalized)
12.52%15.96%16.49%
Return on Invested Capital (Normalized)
7.38%12.33%11.89%
Return on Assets
BAIDF
BABA
03690
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Internet Content & Information Industry Comparables

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Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
GOOGL
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GOOG
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META
Meta Platforms Inc Class AQqnwwjzmcdNdrmh$1.2 Tril
TCEHY
Tencent Holdings Ltd ADRVckchqjrhLmk$460.4 Bil
SPOT
Spotify Technology SADfxtmyyprWmwj$59.1 Bil
DASH
DoorDash Inc Ordinary Shares - Class AXnzcmtjjWkkslk$46.9 Bil
BIDU
Baidu Inc ADRNxdmnhdcGkmm$38.9 Bil
PINS
Pinterest Inc Class ABsqfzdkcNxlrggn$29.2 Bil
TME
Tencent Music Entertainment Group ADRPtsdynvccMnglq$26.5 Bil
SNAP
Snap Inc Class AFblltnrhRywv$26.3 Bil

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