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adidas AG ADR ADDYY

Morningstar Rating
$123.82 +2.23 (1.83%)
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Company Report

Adidas: Small Fair Value Estimate Increase After Preliminary Results, but Shares Overvalued

Overcoming uneven demand for sportswear in major markets, narrow-moat Adidas released preliminary first-quarter results that exceeded our expectations. The firm achieved 4% sales growth, a 51.2% gross margin, and EUR 336 million in operating profit in the period, above our respective estimates of 2%, 46%, and EUR 110 million. After revising our model to incorporate these results, our first-quarter earnings per share estimate increases to EUR 1.23 from EUR 0.27 and our fair value estimate rises to EUR 166/$89 from EUR 163/$88. We expect to revisit our forecast for the year after the full quarterly results are reported, expected at the end of April. Adidas did caution that it still expects a significant negative impact from currency movement in 2024.

Price vs Fair Value

ADDYY is trading within a range we consider fairly valued.
Price
$122.29
Fair Value
$37.00
Uncertainty
High
1-Star Price
$483.87
5-Star Price
$36.70
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 billion in 2023, or 19% of total sales.

Bears

Adidas was affected by China’s restrictions in 2022, and the recovery has been slow. Other external threats include the war in Ukraine and inflation’s impact on consumer demand.

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News

Trading Information

Previous Close Price
$121.59
Day Range
$121.69124.00
52-Week Range
$79.58124.00
Bid/Ask
$121.13 / $124.00
Market Cap
$44.22 Bil
Volume/Avg
21,702 / 56,937

Key Statistics

Price/Earnings (Normalized)
42.12
Price/Sales
1.88
Dividend Yield (Trailing)
0.31%
Dividend Yield (Forward)
0.31%
Total Yield
0.32%

Company Profile

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through nearly 1,900 owned retail stores, 15,000 mono-branded franchise stores, 150,000 wholesale doors, and owned e-commerce that is available in 67 countries. The company was founded in 1949 in Germany.
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Stock Style Box
Large Growth
Total Number of Employees
59,030

Competitors

Valuation

Metric
ADDYY
NKE
PUM
Price/Earnings (Normalized)
42.1226.2218.46
Price/Book Value
8.6310.052.52
Price/Sales
1.882.820.75
Price/Cash Flow
38.7021.939.35
Price/Earnings
ADDYY
NKE
PUM

Financial Strength

Metric
ADDYY
NKE
PUM
Quick Ratio
0.531.670.79
Current Ratio
1.222.741.55
Interest Coverage
1.163.31
Quick Ratio
ADDYY
NKE
PUM

Profitability

Metric
ADDYY
NKE
PUM
Return on Assets (Normalized)
0.75%15.59%6.07%
Return on Equity (Normalized)
2.96%41.17%16.16%
Return on Invested Capital (Normalized)
2.15%21.67%11.14%
Return on Assets
ADDYY
NKE
PUM
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Footwear & Accessories Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
NKE
Nike Inc Class BLftltgmcvXrhf$142.8 Bil
ADDDF
adidas AGRTKZgmpbm$43.2 Bil
DECK
Deckers Outdoor CorpXktdxl$20.7 Bil
ONON
On Holding AGXdpfpb$10.3 Bil
SKX
Skechers USA Inc Class AJtjfwvbZrbtf$9.3 Bil
BIRK
Birkenstock Holding PLCWqnkgh$8.4 Bil
ASCCY
ASICS Corp ADRLqhccl$7.9 Bil
ASCCF
ASICS CorpFzxkvt$7.7 Bil
CROX
Crocs IncMqqckyf$7.6 Bil

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