Skip to Content

Microsoft Prevails in FTC Trial, Paving the Way for Activision Deal to Close Soon

We maintain our fair value estimate of $325 per share and see Microsoft stock as fairly valued.

Microsoft's logo displayed outside the company headquarters.
Securities In This Article
Microsoft Corp
(MSFT)

Microsoft Stock at a Glance

We see a clear path forward for Microsoft’s MSFT acquisition of Activision Blizzard ATVI, as a federal judge denied the Federal Trade Commission’s motion for a preliminary injunction to halt the deal. We maintain our fair value estimate of $325 per share and see the stock as fairly valued.

The FTC can still bring the case to the U.S. Court of Appeals, and while anything is possible at this point, we do not think the regulator will pursue that path, as we still believe the anticompetitive case is spurious. The only remaining hurdle to the deal is the Competition and Markets Authority in the United Kingdom. Microsoft and the CMA agreed today that the firm would pause litigation and try to negotiate a settlement on any remaining issues with the transaction, which we believe concern cloud gaming. Even if no CMA approval is forthcoming, we think today’s decision effectively paves the way for the acquisition to close shortly.

We like the deal, as Microsoft will bolster its already-strong gaming division with an iconic library that includes games by Activision Blizzard and mobile developer King. Microsoft has minimal exposure to mobile, the largest gaming platform, so we think King and its Candy Crush franchise will instantly give the company a foothold there. Activision Blizzard has some of the most popular game franchises of all time under its umbrella, including Call of Duty and World of Warcraft, which changed the industry in 2004 with its breakthroughs for massively multiplayer online gaming, including its monthly subscription model.

Microsoft intends to add as much Activision content as possible to its Game Pass service, which has an estimated 25 million subscribers. Activision’s games have approximately 360 million monthly active users. We tend to think the purpose of deals like this is to gather exclusive content. However, part of Activision’s value is that it develops games across platforms and consoles, so we expect a relatively light slate of exclusive Xbox content over the next several years.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

More in Stocks

About the Author

Dan Romanoff, CPA

Senior Equity Analyst
More from Author

Dan Romanoff, CPA, is a senior equity research analyst on the technology, media, and telecommunications team for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers software.

Before Joining Morningstar in 2019, Romanoff spent 12 years in buy-side equity research covering the technology and telecommunications sectors, most recently at Holland Capital Management. Prior to that, he spent five years in sell-side equity research as an associate analyst at UBS and a senior analyst at Credit Suisse covering various areas within technology, including hardware, software, and semiconductors. Romanoff also has worked as an auditor and in valuation services for major public accounting firms.

Romanoff holds a bachelor’s degree in accountancy and a Master of Business Administration in finance, both from the University of Illinois at Urbana-Champaign. He also holds the Certified Public Accountant and Accredited in Business Valuation designations.

Sponsor Center