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Sony Group Corp ADR SONY

Morningstar Rating
$82.44 −0.27 (0.33%)
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Company Report

Longer Game Development Times and Higher Game Development Costs Are Challenges for Sony

As technologies and consumer preferences change rapidly, it is generally difficult for consumer electronics companies to build an economic moat. The replacement cycle for digital appliances is usually four to six years, but as most products are commoditized, it is difficult for manufacturers to build an ecosystem that prevents customers from switching to other brands. As a result, Sony’s profitability on electronics had been unstable in the past, while its music, movies, and financial services businesses have generated solid results.

Price vs Fair Value

SONY is trading at a 16% discount.
Price
$81.56
Fair Value
$74.00
Uncertainty
Medium
1-Star Price
$396.36
5-Star Price
$12.50
Economic Moat
Nyt
Capital Allocation
Djpntzhjjm

Bulls Say, Bears Say

Bulls

PlayStation VR 2 will not only be used for games, but will also be a breakthrough mode of entertainment for media such as movies, music, and sports, and will deliver new demand to the PlayStation ecosystem.

Bears

Digital appliance businesses, especially handset businesses, are extremely competitive, and so Sony will be unable to achieve excess returns from them in the long run.

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News

Trading Information

Previous Close Price
$82.71
Day Range
$81.1482.49
52-Week Range
$79.62100.94
Bid/Ask
$80.64 / $82.24
Market Cap
$100.64 Bil
Volume/Avg
86 / 794,100

Key Statistics

Price/Earnings (Normalized)
16.24
Price/Sales
1.12
Dividend Yield (Trailing)
0.68%
Dividend Yield (Forward)
0.66%
Total Yield
1.26%

Company Profile

Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is a global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony’s business portfolio is well diversified with six major business segments. The company fully consolidated Sony Financial in September 2020, which provides life and non-life insurance, banking, and other financial services.
Sector
Technology
Industry
Consumer Electronics
Stock Style Box
Large Core
Total Number of Employees
113,000

Competitors

Valuation

Metric
SONY
005930
7974
Price/Earnings (Normalized)
16.2437.1118.52
Price/Book Value
1.941.513.53
Price/Sales
1.121.815.14
Price/Cash Flow
6.739.4619.55
Price/Earnings
SONY
005930
7974

Financial Strength

Metric
SONY
005930
7974
Quick Ratio
0.471.794.19
Current Ratio
0.692.594.76
Interest Coverage
65.258.155,916.81
Quick Ratio
SONY
005930
7974

Profitability

Metric
SONY
005930
7974
Return on Assets (Normalized)
2.50%4.31%23.04%
Return on Equity (Normalized)
11.52%5.57%29.20%
Return on Invested Capital (Normalized)
6.73%4.52%27.76%
Return on Assets
SONY
005930
7974
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Market Cap
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