Mattel Inc MAT

Morningstar Rating

Company Report

Price vs Fair Value

MAT is trading at a LOCK|$@XL@QH premium.
Price
$12.65
Fair Value
$Nt
Uncertainty
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1-Star Price
LOCK|.X!
5-Star Price
LOCK|.hG
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Mattel's size allows it to fund new products, expand into high-growth emerging markets, and make acquisitions, while its portfolio of brands lends itself to scalable expansion in new categories like digital and new franchises.

Bears

The target market for traditional toys could continue to shrink as a percentage of total toy sales, hurt by digital content that becomes more pervasive in product selection.

News

Articles & Videos

Trading Information

Previous Close Price
—
Day Range
—–—
52-Week Range
—–—
Bid/Ask
— / —
Shares Outstanding
285.70M
Market Cap
—
Volume/Avg
— / —

Key Statistics

Price/Earnings (Normalized)
13.80
Price/Sales
0.84
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
16.06%

Company Profile

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.
Sector
Consumer Cyclical
Industry
Leisure
Stock Style Box
Small Value
Total Number of Employees
31,000

Competitors

Valuation

Metric
MAT
TOY
DIS
Price/Earnings (Normalized)
13.8011.0115.91
Price/Book Value
2.151.231.61
Price/Sales
0.840.731.82
Price/Cash Flow
8.644.969.22
Price/Earnings
MAT
TOY
DIS

Financial Strength

Metric
MAT
TOY
DIS
Quick Ratio
1.040.730.56
Current Ratio
1.901.090.71
Interest Coverage
4.65−0.297.71
Quick Ratio
MAT
TOY
DIS

Profitability

Metric
MAT
TOY
DIS
Return on Assets (Normalized)
7.62%4.55%2.61%
Return on Equity (Normalized)
22.76%8.67%4.82%
Return on Invested Capital (Normalized)
11.67%7.71%3.77%
Return on Assets
MAT
TOY
DIS

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