NNB Nutrition: The Secret Weapon Behind the Industry's Biggest Brands

NNB Nutrition: The Secret Weapon Behind the Industry's Biggest Brands

PR Newswire

BOISE, Idaho, Sept. 30, 2026

Company spotlights the R&D and formulation capabilities that let it modify ingredients to solve client problems, not just sell what's on the spec sheet

BOISE, Idaho, Sept. 30, 2026 /PRNewswire/ -- NNB Nutrition, a global ingredient innovation manufacturer and distributor, today announced a redefined position in the dietary supplement and functional nutrition industry: NNB is not simply a source of raw materials, but a solutions and innovation resource that brands and manufacturers turn to when standard ingredients fail to meet their needs.

While most ingredient suppliers can only sell the single version of a material listed on their spec sheet, NNB's in-house R&D, formulation, and biosynthesis capabilities allow the company to modify ingredients at the molecular level, adjusting purity, particle size, solubility, taste, and stability, to solve the exact problem a client is facing. That capability has quietly made NNB the go-to partner, and in many cases the unbranded "secret weapon," behind product launches and manufacturing solutions for some of the largest names in beverage, personal care, and sports nutrition, including Pepsi, Unilever, Amway, MyProtein, Ghost, BuckedUp, Nutrabolt, C4, NutriCost, Goli, Jocko, Prinova, Nestle, Force Factor, MuscleTech, Hydroxycut and Vitamin Shoppe.

"We don't source commodity ingredients. We discover the actives within herbs or amino acids and synthesize precision compounds, often for the first time ever in the market. What others sell, we invent. What others guess at, we define," said Shawn Wells.

Capabilities built for every problem

That modification capability isn't tied to any single ingredient category. NNB routinely adjusts purity, particle size, solubility, flavor, and moisture-sensitivity across raw materials to solve whatever formulation problem a client brings, whether that's a shortage, an inconsistency, a bulky dose, or a stability issue. The approach has already produced branded ingredients like Pürest Creatine™, Pürest Collagen™, GeniusPure®, and HydroPrime®, but the ingredient names are secondary to the point: the service is the offering. A client doesn't need to know which molecule they need modified, or how, before calling NNB. That's the part NNB solves.

Trusted by Formulators, Founders, and Scientists

That philosophy, and the trust it has earned, comes through in how both NNB's team and its partners describe the relationship:

"What many people in the industry don't know is that we make ingredients for some of our competitors. And when they work with us, it doesn't always have to be about buying one of our innovations. One of our greatest strengths is the ability to listen to what our customers want to achieve or what they're struggling with and being able to provide a solution vs just selling a specific ingredient."
— Dustin Elliott, Chief Branding Officer, NNB Nutrition

"NNB Nutrition is PricePlow's longest-standing business partnership — we've worked together on countless projects since 2019. Kylin and his team always go above and beyond to make business transactions smooth and successful. Together, we've collaborated on innovative ingredients… and NNB executed with perfection."
— Mike Roberto, Founder & CEO, Price Plow

A Track Record of Co-Development

NNB's case files span some of the biggest names in CPG and supplements, including a water-soluble, clear pea and rice protein developed for Pepsi; a hydration formula currently in development with Unilever; a non-hygroscopic Arginine-AKG built to improve an existing Double Wood Supplements product; and a reformulated Tributyrin for Amway engineered to reduce bitterness. In each case, the client brought a problem, not a spec, and NNB's scientists built the solution from the molecule up.

"Because 'creating ingredients' is no longer the ceiling: it's the starting point," the company noted in its own brand positioning. "If it says NNB, it means it's pure, potent, precise, and purpose-built to elevate your formulation above the noise."

About NNB Nutrition

NNB Nutrition is a global ingredient innovation manufacturer and distributor headquartered in Nanjing, China, with subsidiaries and warehouses across the United States, Hong Kong, and Europe. Backed by a global team of scientists and advisors and more than 590,000 square feet of manufacturing space nicknamed "Ingredient City," NNB has developed over 90 patents and 30 globally original ingredients, serving more than 600 partners including brands, manufacturers, and flavor houses worldwide.

Media Contact:
NNB Nutrition
info@nnbnutrition.com
10673 W Lake Hazel Rd #30, Boise, ID 83709
www.nnbnutrition.com

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SOURCE NNB Nutrition