NiTEO Products Enters Licensing Agreement to Manufacture Pennzoil® Specialty Chemicals
NiTEO Products Enters Licensing Agreement to Manufacture Pennzoil® Specialty Chemicals
PR Newswire
DALLAS, Sept. 21, 2026
DALLAS, Sept. 21, 2026 /PRNewswire/ -- NiTEO Products, a leading formulator, packager and marketer of automotive and household chemical brands, today announced a licensing agreement with Pennzoil-Quaker State Company DBA SOPUS Products, granting NiTEO the rights to manufacture specialty chemicals under the Pennzoil® brand, including brake fluids, power steering fluids, starting fluids, fuel additives, automotive cleaners and degreasers, and several other high-volume specialty chemical categories across all retail, OEM, and quick lube channels.
The agreement supports NiTEO's strategic objective of building and growing a portfolio of high-efficacy, branded automotive and household products. It will expand NiTEO's Chemical Products division and further strengthen its position as a leading branded products business serving the automotive market.
John Rabenhorst, NiTEO CEO, stated, "We believe the addition of Pennzoil® in the chemical products space is highly strategic and complementary to NiTEO's existing automotive offerings, and gives us access to a strong, well-regarded brand that broadens our category presence. We are excited to leverage the full NiTEO portfolio of brands for the benefit of our retail partners, quick lube centers, and OEMs. We anticipate these products will be available to customers in early 2027."
About Pennzoil®
Innovating since 1913, Pennzoil is passionate about driving the future and relentlessly works to help transform the motor oil category. Pennzoil Ultra Platinum™ protects engines for the lifetime of their vehicle.*
For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com.
*Protection for the lifetime of your vehicle if you switch to and exclusively use Pennzoil Ultra Platinum™ Full Synthetic motor oil. Follow all oil change recommendations in your owner's manual. Other conditions apply, including enrollment and receipt requirements. See full details and enroll at pennzoil.com/warranty.
About NiTEO Products
NiTEO is a premier formulator, packager and marketer of highly regarded automotive and household chemical brands, spanning performance/maintenance, appearance, and air care categories. These include Pyroil, Motor Medic and Cyclo in the automotive maintenance and performance category; APF in the car wash category; CarBrite in the professional appearance category; and Folex, Faultless, Magic, Niagara, and OZIUM in the household air care category. For more information, visit www.niteoproducts.com.
About Highlander Partners
Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries in which the principals of the firm have significant operating and investing experience. Highlander Partners employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions. Additional information about Highlander at www.highlander-partners.com.
SOURCE NiTEO Products, LLC
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