DanAds and Nodals AI Partner to Drive Publisher Revenue with AI-Powered Outcome Advertising
DanAds and Nodals AI Partner to Drive Publisher Revenue with AI-Powered Outcome Advertising
PR Newswire
STOCKHOLM and LONDON, Sept. 15, 2026
STOCKHOLM and LONDON, Sept. 15, 2026 /PRNewswire/ -- DanAds, the leading provider of self-service advertising technology, and Nodals AI, an autonomous AI platform for publishers, have entered into a strategic partnership. The collaboration brings together DanAds' advertising technology solutions with Nodals AI's predictive outcome capabilities to deliver higher efficiency and improved ad yield for publishers.
"Combining Nodals AI's predictive modeling with DanAds' ecosystem lets publishers offer outcome-driven buying without yield risk or technical friction," said Aly Nurmohamed, Founder and CEO of Nodals AI.
"Partnering with Nodals AI enables our publisher clients to easily meet advertiser demand for performance-based campaigns while protecting their pricing floors," said Peo Persson, Co-Founder and CCO of DanAds.
Through this partnership, publishers utilizing DanAds can leverage Nodals AI's proprietary technology, which trains on publisher first-party data to predict advertiser outcomes - such as clicks, conversions, or video completes. This enables publishers to sell performance-based outcome campaigns within their existing ad stacks while maintaining eCPM price floors to protect total yield.
Key Benefits of the Partnership
- Enhanced Advertiser Capabilities: Advertisers can buy outcome-driven campaigns - such as CPC or CPA models - directly through a self-service workflow while setting agreed performance goals.
- Yield Protection for Publishers: Real-time evaluation ensures inventory never sells below publisher-defined eCPM floors.
- Seamless Stack Integration: Nodals AI operates directly within the publisher's current ad server by writing targeted key-values per advertiser.
For media inquiries, please contact: Marie-Lou Penin, CMO, marie-lou.penin@danads.com
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SOURCE DanAds International
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