von Holzhausen's Liquidplant® Set to Transform Footwear with the First 100% Plant-Based Performance Foam

von Holzhausen's Liquidplant® Set to Transform Footwear with the First 100% Plant-Based Performance Foam

PR Newswire

LOS ANGELES, Sept. 1, 2026

LOS ANGELES, Sept. 1, 2026 /PRNewswire/ -- von Holzhausen is redefining the future of performance materials with the introduction of the world's first 100% plant-based performance foam, powered by Liquidplant®. The breakthrough material will make its industry debut this September at The NW Materials Show in Portland, Oregon, where von Holzhausen will unveil its next-generation foam designed for footwear and high-performance applications.

For decades, performance foams have relied on petroleum-based chemistries, fossil-derived feedstocks, and processing methods that can introduce harmful chemicals into the supply chain. Liquidplant® meets that challenge with a breakthrough approach. Developed through patented green chemistry, Liquidplant® begins as a plant-based polymer pellet engineered for high-performance applications and can be processed through a variety of established foam manufacturing methods. The material has been tested across multiple processes, including supercritical foaming, demonstrating its versatility and ability to achieve exceptionally low densities. The result is a lightweight, resilient, and customizable foam designed to deliver the cushioning, energy return, and durability required in next-generation footwear.

"Performance has always been the barrier to replacing petroleum-based materials," said CEO Vicki von Holzhausen. "With Liquidplant®, we're proving that plant-based solutions can deliver the performance, comfort, and durability required by today's most demanding applications while eliminating the harmful chemistry associated with traditional foam processing."

Beyond footwear, Liquidplant® has demonstrated its versatility across verticals through a growing portfolio of real-world case studies. These applications highlight the platform's ability to replace a multitude of conventional petroleum-based materials, including TPU, EVA, PEBA, silicone, and other performance plastics, across a wide range of products from wearable technology to injection-molded components. Available in both foam and resin, Liquidplant® is designed for seamless drop-in integration into existing manufacturing workflows, providing brands with a scalable pathway to adopt high-performance plant-based alternatives without compromise.

For more information about von Holzhausen or Liquidplant®, please visit www.vonholzhausen.com.

About von Holzhausen
von Holzhausen is a science-driven, research-backed material innovation company replacing petroleum-based materials with Liquidplant®, the world's first 100% plant-based performance plastic alternative. From its innovation lab in Los Angeles, von Holzhausen harnesses cutting-edge biotechnology to create scalable solutions that eliminate fossil fuels, microplastics, and toxic chemicals from the global supply chain.

About Liquidplant®
Liquidplant® is a breakthrough 100% plant-based material platform developed by von Holzhausen, a global material innovation company focused on replacing petroleum-based plastics with high-performance alternatives derived from renewable resources.

• Liquidplant® sets a new standard: performance equal to or better than petroleum-based plastics, with the aesthetic and tactile qualities brands demand. Engineered from sugars and seeds using von Holzhausen's patented chemistry, it is designed for true bio-circularity, either recyclable back into itself or able to biodegrade naturally, leaving no toxins or microplastics behind.
• Socially, Liquidplant® stands out as a 100% non-toxic, plant-based replacement for petroleum-based plastics, particularly in products that come into direct contact with the skin. This promotes public health and awareness by offering a safe, eco-friendly alternative to the toxic chemicals present in conventional performance plastics. Its unique, customizable properties can be tailored to meet specific customer needs, providing endless use cases and adaptability without compromising on durability or sustainability.
• Liquidplant® is designed to be healthy from start to finish, with biomolecules obtained primarily through biofermentation, an innovative biological process where microbes do the heavy lifting by transforming renewable plant inputs into high-performance materials. Unlike traditional plastics processed with toxic chemistry, Liquidplant® is created naturally and safely from start to finish.

Media Contact
von Holzhausen | press@vonholzhausen.com

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SOURCE von Holzhausen, Inc.