IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park
IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park
PR Newswire
NEW YORK, Aug. 27, 2026
Join IBM for AI-powered tennis activations, live US Open match viewing, giveaways and more during Championship Weekend
NEW YORK, Aug. 27, 2026 /PRNewswire/ -- IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13.
The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend. Attendees can expect to experience:
- IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.
- Calling the Shots: IBM's AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match
- AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas.
Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually – this year unveiling new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments.
WHEN:
Thursday, September 10 11:00AM–9:00PM ET – hours of operation
- 11:00AM – Activations open to public
- 7:00PM – Women's Singles Semifinals coverage begins
**Preview time for media available from 9:00AM. Contact Zach Rowe at IBM to schedule (zrowe@ibm.com)
Friday, September 11 9:00 AM–9:00 PM ET – hours of operation
- 9:00AM – Activations open to public
- 3:00PM – Men's Singles Semifinals coverage begins
Saturday, September 12 11:00 AM–8:00 PM ET – hours of operation
- 11:00AM – Activations open to public
- 4:00PM – Women's Singles Final coverage begins
Sunday, September 13 11:00 AM–7:00 PM ET – hours of operation
- 11:00AM – Activations open to public
- 2:00PM – Men's Singles Final coverage begins
WHERE:
Madison Square Park
The intersection of Fifth Avenue and Broadway at 23rd Street
New York, NY 10010
The pop-up is located at the South East corner of Madison Square Park, adjacent to IBM's flagship New York City office at One Madison Avenue.
Media Contact:
Zach Rowe
IBM Comms,
zrowe@ibm.com
SOURCE IBM
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
4 Stocks to Buy Before They Rise Further
2 Undervalued Stocks to Buy Before They Rebound
The 10 Best Companies to Invest in Now
The 10 Best Dividend Stocks
United States