FTC Resolution Preserves Redfin's Zillow Rental Partnership and Clears the Way for Company's Standalone Rentals Business
FTC Resolution Preserves Redfin's Zillow Rental Partnership and Clears the Way for Company's Standalone Rentals Business
PR Newswire
SEATTLE, Aug. 24, 2026
Redfin will continue to receive Zillow's multifamily listings and payments for leads through at least 2030 while building its own rentals advertising business
SEATTLE, Aug. 24, 2026 /PRNewswire/ -- Redfin, part of Rocket Companies (NYSE: RKT), today announced a resolution with the Federal Trade Commission and five states. The litigation concerns a multifamily rental listing syndication agreement Redfin entered into with Zillow in February 2025. The agreement predates Rocket's acquisition of Redfin. The proposed order, which is subject to court approval, is a major victory for Redfin, renters and the housing providers who serve them.
The syndication partnership between Redfin and Zillow remains in place through at least 2030. Redfin will continue to receive the multifamily listings provided by Zillow, and Zillow will continue to pay Redfin for renter leads generated through Redfin's sites. Redfin will also retain the $100 million it received under the original agreement. Renters searching on Redfin, Rent.com and ApartmentGuide.com will continue to have access to the multifamily inventory available through the partnership.
The resolution also removes restrictions on Redfin's ability to compete directly with Zillow for multifamily advertising customers, build its own relationships with housing providers and generate leads through its own offering.
"This is a massive win for Redfin," said Aaron Emerson, Chief Communications Officer for Rocket Companies. "We keep the listings, leads and economics that make this business work today, and we gain the ability to compete directly for multifamily advertisers. For millions of people, renting is the first step toward homeownership and helping them move from a first apartment to a first home is exactly what we're built to do."
About Redfin
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
You can find more information about Redfin and get the latest housing market data and research at Redfin.com/news. For more information about Rocket Companies, visit RocketCompanies.com.
SOURCE Redfin
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