U.K. Regulator to Let Publishers Keep Content Out of Google Search's AI Tool
By Adria Calatayud
U.K. antitrust regulators said they would allow publishers to opt out of feeding their content to power artificial-intelligence features in Google's online searches.
The Competition and Markets Authority said Wednesday that the move aims to give publishers control over how their content is used by AI and put them in a stronger position to negotiate with Google.
Google didn't immediately respond to a request for comment.
The tech giant has developed its own AI platform, Gemini, and recently rolled out AI features in its traditional search engine.
The CMA said it is monitoring the changes Google implemented and their implications for businesses. The CMA deems Google's search service to have strategic market status, which allows the regulator to introduce targeted requirements on how it operates.
"With features like AI Overviews rapidly reshaping online search, it is crucial that content publishers, including news organizations, have appropriate bargaining power over how their content is used," CMA Chief Executive Sarah Cardell said.
Write to Adria Calatayud at adria.calatayud@wsj.com
(END) Dow Jones Newswires
June 03, 2026 03:12 ET (07:12 GMT)
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