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SAP to Set Up AI Unit, Adopt Use-Based Pricing, Bloomberg Says

Provided by Dow Jones Mar 18, 2026, 2:01:00 PM

--German business-software group SAP is establishing a unit to push the adoption of artificial-intelligence features as it plans to charge customers based on AI consumption, Bloomberg reports, citing an interview with Chief Executive Christian Klein.

--Starting in July, the group will create "forward deployed engineering" teams to work with customers to develop its AI applications on top of SAP's technology, Bloomberg says.

--Charging customers based on AI consumption would mark a shift away from regular software subscriptions, Bloomberg reports.

Full story: https://shorturl.at/Mtmd3

Write to Mauro Orru at mauro.orru@wsj.com

(END) Dow Jones Newswires

March 18, 2026 10:01 ET (14:01 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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