Nike to Cut 775 Workers at U.S. Distribution Centers as it Ramps Up Automation

By Kelly Cloonan

Nike is laying off about 775 workers as it ramps up its use of advanced technology and automation.

The cuts will primarily affect workers at its distribution centers across Tennessee and Mississippi, and amount to about 1% of its overall workforce. Nike employed about 77,800 workers worldwide as of its latest annual filing.

The move is part of Nike's efforts to strengthen and streamline operations, the company said in a statement.

"We are sharpening our supply-chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future," Nike said.

The cuts also aim to help Nike return to long-term, profitable growth, and boost margins over time, the company said.

"These actions are designed to reduce complexity, improve flexibility, and build a more responsive, resilient, responsible, and efficient operation," Nike said.

Nike has sought to gain ground on its turnaround despite tariffs and ongoing weakness in China dampening its efforts. The company recently shook up its leadership, working to be more nimble like competitors that have gained ground in the sneaker and athleticwear market.

Write to Kelly Cloonan at kelly.cloonan@wsj.com

(END) Dow Jones Newswires

January 26, 2026 17:13 ET (22:13 GMT)