Netflix in Toy Licensing Deals for KPop Demon Hunters
By Chris Wack
Netflix's Kpop Demon Hunters film is getting a physical expansion that includes plush dolls and its own version of Monopoly.
The streaming giant said Tuesday that Mattel and Hasbro have each been named a global co-master toy licensee for KPop Demon Hunters, Netflix's global hit film.
KPop Demon Hunters was released in June, and is now the most popular film of all time on Netflix, with more than 325 million views worldwide in just 91 days, according to Netflix.
The soundtrack also reached the top of the album charts on Billboard's 200 Albums chart and has been streamed 8.3 billion times globally, the company said.
Netflix said its combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games and role-play products.
Mattel will market and develop a full range of KPop Demon Hunters-themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands, and more, beginning in 2026 with distribution worldwide. Beginning Nov. 12, fans will be able to purchase the collection on Mattel Creations, with orders shipping in 2026.
Hasbro's first product introduction will be Monopoly Deal: KPop Demon Hunters, and will be available for pre-order on Amazon, Target and Walmart starting Tuesday. Orders for the game will begin shipping Jan. 1, 2026.
Products from Mattel and Hasbro will be available at retail beginning spring 2026.
Netflix is currently airing the movie, a sing-along version and lyric videos.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
October 21, 2025 13:51 ET (17:51 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
4 Stocks to Buy Before They Rise Further
2 Undervalued Stocks to Buy Before They Rebound
The 10 Best Dividend Stocks
12 Best Blue-Chip Stocks to Buy for the Long Term
United States