Trending: Ryanair to Lower Fares to Encourage Customers to Book Direct
1515 GMT - Ryanair is among the most mentioned companies across news items over the past eight hours, according to Factiva data, after the airline said it will lower fares to encourage customers to book direct after a number of online travel agents removed flights from their websites. The Irish low-cost carrier said that flight removals from the agents will lower load factors by 1% or 2% in December and January and also soften short-term yields as it makes more low fares available direct. It added that the removal of flights won't materially affect fiscal 2024 traffic or profit guidance. Shares are currently down 5.2% at EUR18.15 but up 45% over the past 12 months. Dow Jones & Co. owns Factiva. (ian.walker@wsj.com.)
(END) Dow Jones Newswires
January 03, 2024 10:33 ET (15:33 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.-
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