Frontier Unveils New ‘Good to Go’ Campaign: Fiber Internet that Lasts a Lifetime
Frontier Unveils New ‘Good to Go’ Campaign: Fiber Internet that Lasts a Lifetime
Highlights high-speed, reliable fiber technology that is ready for anything today, tomorrow and decades to come
Frontier (NASDAQ: FYBR):
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240501019215/en/
What we’re doing: We launched our “Good to Go” ad campaign to tell America that fiber is a fast, reliable technology that will last a lifetime.
Why we are doing it: People want an internet connection that can keep up with their increasing demand for data. The “Good to Go” campaign highlights how 100% fiber technology can meet those demands.
What’s our goal: As the largest pure-play fiber provider in the U.S., we deliver lightning-fast fiber internet to millions of homes and businesses across the country. We want to bring awareness to the fact that fiber technology can serve customers today and well into the future.
Why switch now: We are so confident that customers will love our fiber internet, that we are offering a 30-day money back guarantee.
Handy quote: “Fiber is the internet standard for decades to come, and with this campaign, we are bringing awareness to the fact that more people can now choose 100% fiber optic technology for their connectivity needs,” said John Harrobin, Executive Vice President of Consumer. “Frontier fiber is fast, reliable and available to meet their needs today, tomorrow and for years to come.”
Campaign highlights: Our “Good to Go” campaign, developed by renowned creative agency McCann New York, includes our “Internet of a Lifetime” video showing that fiber technology is built to meet people’s connectivity needs for a lifetime. The video shows the constant changes humans experience over a lifetime – 44 cell phones, 23 computers, 19 gaming systems, 256 shoes, 22 jobs, 7 romantic partners and so on – but that one thing is constant and transcends time: fiber technology.
Hear from McCann: “We're excited to be partnering with Frontier to help them position their world-class, future-proof fiber technology,” said Amber Guild, CEO, McCann New York. “To match the enduring nature of their product, we’re launching an enduring brand platform that sets Frontier apart as a leader and pioneer in their industry. We are confident that McCann’s deep expertise in creativity, content, audience and connections and design will make a significant impact as they grow their business and expand into new markets."
About Frontier
Frontier (NASDAQ: FYBR) is the largest pure-play fiber provider in the U.S. Driven by our purpose, Building Gigabit America®, we deliver blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses. For more information, visit www.frontier.com.
About McCann New York
McCann New York is a world renowned award-winning creative agency known for helping brands earn a meaningful role in people's lives. At McCann, every great idea starts with a Powerful Truth. For more than 120 years, McCann has built brands and grown businesses using our core philosophy, "Truth Well Told." With partnerships lasting over 30 years, clients today include Frontier Communications, L’Oreal Paris, Mastercard, Microsoft, New York Lottery, Reckitt Brands, Smirnoff and TJ Maxx to name a few. McCann has been named to Fast Company's Most Innovative Companies, Campaign’s US BIG Agency of the Year two years running, Epica Agency of the Year, and most recently, the Most Awarded New York and North American Agency at Cannes Lions where we’ve won awards for Design, Sustainable Development Goals, and Creative Business Transformation.
Chrissy Murray
VP, Corporate Communications
chrissy.murray@ftr.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240501019215/en/
-
Is the Era of Volatility-Suppressing Policies Possibly Over?
-
5 Undervalued Stocks That Crushed Earnings for Q1 2024
-
What Does Nvidia’s Stock Split Mean for Investors?
-
After Earnings, Is Home Depot Stock a Buy, a Sell, or Fairly Valued?
-
After Earnings, Is Baidu Stock a Buy, a Sell, or Fairly Valued?
-
Why Stocks Are Hitting Record Highs—and What Could Send Them Back to Earth
-
5 Stocks to Buy While They’re Trading at Big Discounts
-
Markets Brief: Tech Stocks Lead Ahead of Nvidia Earnings
-
Live Nation: Breakup Sought by Department of Justice Probably Wouldn’t Affect Fair Value Much
-
After Earnings, Is Applied Materials Stock a Buy, Sell, or Fairly Valued?
-
The Best Energy Stocks to Buy
-
Snowflake Earnings: Mixed News, But Signs of Stability
-
Nvidia Earnings: AI Demand Smashes Expectations Again
-
After Earnings, Is Walmart Stock a Buy, a Sell, or Fairly Valued?
-
Target Earnings: Margins Hold Up, but Top Line Constrained by Weak Discretionary Spending
-
Is Berkshire Hathaway’s Mystery Stock a Buy?