HawkSearch AI Expands B2B Distribution Footprint with Leading Ohio Distributor Operating 14 Locations
WOBURN, MA / ACCESS Newswire / August 6, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a leading Ohio-based distributor serving the plumbing, HVAC, and electrical industries has successfully launched HawkSearch 90 days after project kickoff. The rapid deployment highlights Bridgeline's ability to deliver fast time-to-value for complex B2B distributors modernizing digital commerce.
The distributor operates 14 locations across Ohio and selected HawkSearch following a competitive evaluation. HawkSearch was chosen for its advanced category page functionality, out-of-the-box personalization, and ability to support B2B buying requirements such as customer-specific pricing, product restrictions, merchandising, and complex product data.
"For distributors investing in digital commerce, speed-to-value matters just as much as functionality," said Ari Kahn, President and CEO of Bridgeline. "This customer successfully moved from project kickoff to production launch in 90 days, demonstrating how quickly organizations can begin realizing value from HawkSearch. Rapid deployments like this help distributors improve the buying experience faster while creating a strong foundation for future expansion into advanced AI-powered capabilities."
Built for Complex B2B Product Discovery
The deployment connects HawkSearch with the customer's Unilog PIM and JD Edwards ERP systems, supporting a digital commerce experience built around complex catalog data, customer-specific pricing, product access rules, personalization, merchandising, analytics, and reporting.
The customer selected HawkSearch to improve search relevance and conversion across its plumbing, HVAC, and electrical product catalog. Key capabilities include enhanced SKU and part-number search, machine learning-powered relevance, autocomplete, instant results, personalized recommendations, Unit of Measure normalization, and merchandising controls designed to reduce search friction and improve buyer engagement.
Following the successful launch, the customer is evaluating additional HawkSearch capabilities including Smart Search, Smart Response, Recommendations, and advanced reporting, creating a potential path for broader AI-powered commerce adoption.
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
What’s Ahead for Stocks This Quarter—and Where to Invest
5 Stocks to Sell for Tax-Loss Harvesting
Are TIPS ETFs the Best Way to Fight Inflation?
33 Undervalued Stocks to Buy Before the Market Shifts Again
United States