Leading Home and Garden Brand Chooses Bridgeline's HawkSearch AI Platform
WOBURN, MA / ACCESS Newswire / August 4, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, launched HawkSearch for a leading home and garden brand today. This is the second HawkSearch AI site the brand has launched within a broader five-site initiative, highlighting the continued adoption of AI-powered search and merchandising technologies across multi-brand retailers.
As part of a broader organization with approximately 80,000 products and a five-site eCommerce roadmap, the retailer selected Bridgeline to power AI-driven search and merchandising across its expanding digital footprint. HawkSearch was chosen to enhance product discovery, improve customer engagement, and provide merchandising teams with greater control over product visibility and promotional strategies.
AI-Powered Search Designed to Improve the Shopping Experience
The launch includes HawkSearch's advanced search functionality, dynamic auto-complete, popular search suggestions, product recommendations, and Unified Search capabilities. These features help shoppers quickly locate relevant products and content while enabling more intuitive navigation across a large and diverse catalog.
In addition, HawkSearch provides merchandising tools including boost-and-bury controls, promotional management, and campaign optimization capabilities, allowing the retailer to tailor search experiences and drive greater product visibility. These capabilities help the retailer present more relevant products, promotions, and seasonal offerings throughout the customer journey.
Building Momentum Across a Multi-Brand Retail Portfolio
The implementation is part of a broader rollout initiative encompassing multiple retail properties operating on Shopify. The deployment leverages API-based integration and Bridgeline's Rapid UI framework to deliver a consistent, scalable search experience across the portfolio.
With two sites now successfully launched and additional deployments planned, the organization continues to expand its digital commerce modernization efforts while standardizing AI-powered product discovery across its brands.
"Retailers managing large product assortments across multiple brands need search experiences that understand shopper intent and scale across their digital portfolio," said Ari Kahn, President and CEO of Bridgeline Digital. "This launch extends AI-powered product discovery across a broader five-site commerce initiative supporting approximately 80,000 products, helping shoppers find what they need faster while creating more relevant and engaging online experiences."
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital, Inc.
View the original press release on ACCESS Newswire
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
What’s Ahead for Stocks This Quarter—and Where to Invest
5 Stocks to Sell for Tax-Loss Harvesting
Are TIPS ETFs the Best Way to Fight Inflation?
33 Undervalued Stocks to Buy Before the Market Shifts Again
United States