How to Talk to Investors About Sustainable Investing

As sustainable investing becomes more common, it is important that industry professionals are able to introduce and talk about the subject with clients effectively. Investors may have different outlooks on the topic of sustainable investing, reasons for which could be multifaceted.

This research explores how different ways of communicating about sustainable investing may impact investors’ willingness to invest and the amount they choose to invest.

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What's Inside

An outlook on research noting the sensitivity of retirement decisions to the wording and framing used in retirement plan descriptions
An analysis of the importance of wording as presenting sustainable investing options in the wrong way may dissuade some individuals from contributing to the plan
A review of the relationship between the contribution rates and the political ideology of the participants in the SI Risk & Values arm

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